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ECONOMICS SECTION

5 Common Economic Beliefs Trashed By Merrill Lynch's Economist David A. Rosenberg

Posted: Monday 27 February 2006 - Economics Section


We're always surprised that many people haven't clocked that Wall Street is primarily made up of a collection of extremely well oiled and sophisticated marketing firms who happen to be selling financial products. It is a perhaps a testament to just how successful their businesses really are when they're perceived as 'financial firms'.

Of course, this view is always open to debate but nonetheless there's certainly a truth about it.

It's therefore always refreshing when somebody with clout steps up to debunk the current 'party line' which 95% of the time is always bullish, afterall bad news never sells inventory.

Last week David A. Rosenberg an economist at Merrill Lynch published a 29 page report trying to debunk the perceived economic wisdom at present. The five points he highlights and then argues against are -

  1. The US economy is booming
  2. The consumer is going to remain underpinned by even as rates rise and housing slows
  3. High end retailing stocks will be safe because the 'well off' homeowner did not play a role in the housing boom
  4. Interest rates are still far too low to generate any weakness in the economy
  5. The tight labour market is on the precipice of triggering wage inflation, and therefore the Fed has much more to do

Rosenberg's conclusion in his paper - There's a 50-50 chance of a hard landing in the US within a year. Now if that happens it will create a real challenge to the marketing men, sorry money men on Wall Street.

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